In the past, I've been through a lot of different evangelism training. The mere word "training" is intimidating to many Christians. Certainly Evangelism Explosion went far beyond what ordinary Christians could master. Campus Crusade and the Navigators give you a booklet to use, but even then, you need training in how to use it.
I just came across an article by Randy Seiver called "Clearing the Bench." It really resonates with me. He's part of an organization, Off the Map, that teaches people to make "ordinary attempts." He describes this as, "Simple, doable practices that most people are already doing, but now they will do intentionally. Some of them don’t even require speaking."
I'm very intrigued by this. Not because it's revolutionary--it's not; lots of other people have written about natural, lifestyle witnessing. But it sounds like their organization may have put together something that would appeal to the common folks in my church.
Career-wise, I've been hanging around and writing about and cheering on churches and pastors for the past 25 years as my denomination's Communications Director.
Several years ago an IPFW student directed a play that had Christians up in arms. One guy befriended the student instead and was able to show the student a side of Christianity other than the hate he was feeling from everybody else. The student never became a Christian, as far as I know, but he did give an interview along with his Christian friend to Henderson of "Off The Map" and it was featured on their website for awhile.
It was really good to see how they interacted in a setting that was local and that had a lot of emotion wrapped up in it.