Microsoft Scores with its Laptop Hunter Ads

July 16, 2009 7:19 AM | permalink | comments: 0

microsoft_lauren.jpgI'm a Mac guy. Have been since 1988. I'm not a fan of Microsoft...though I'm using a MS keyboard, and they do make the best mice. And I can't do without MS Office. And I use Expression Media all the time. But I digress.

Apple's TV ads become cultural phenomena--the Think Different campaign, the snazzy iPod dancing ads, and those wonderful Mac vs. PC ads. Meanwhile, Microsoft's ads usually fall flat. Can you remember any Microsoft ad campaign of previous years? No, there's nothing memorable.

But these Laptop Hunter ads--I think they're good. And they seem to be effective. The way they mention Apple, and downplay the need to be "cool," hits the chord just right. The original "Lauren" ad is still the best.

So while I really hate complimenting Microsoft, I must say: you've got it right this time. (But the Mac/PC ads still blow you away.)

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About Me

Steve DennieCareer-wise, I've been hanging around and writing about and cheering on churches and pastors for the past 25 years as my denomination's Communications Director.
I write primarily for my own amusement. If anyone wants to eavesdrop, they're welcome to it. My heartbeat is serving God faithfully through the local church. But my posts repeatedly stray into sports, politics, movies, and other nonsense.
I've been blogging since 2004, and it's been fun. Please understand that, though I work for the United Brethren in Christ denomination, the nonsense I spew out here comes from my own semi-functional brain in a totally personal, non-official capacity. Yes, that's a disclaimer.

About this Entry

This page contains a single entry by Steve Dennie published on July 16, 2009 7:19 AM.

Trivia about Why Americans Keep Getting Fatter was the previous entry in this blog.

Strength Doesn't Need to be Flaunted is the next entry in this blog.

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